Comments on: The Brand Bubble and E-Commerce http://rickdambrosio.com/the-brand-bubble-and-e-commerce/ Best Practices in E-Commerce, Online Marketing and Customer Experience Thu, 22 Apr 2010 07:29:25 -0600 hourly 1 http://wordpress.org/?v=3.0.1 By: Rick D'Ambrosio http://rickdambrosio.com/the-brand-bubble-and-e-commerce/comment-page-1/#comment-14 Rick D'Ambrosio Mon, 05 Jan 2009 16:31:51 +0000 http://rickdambrosio.com/?p=60#comment-14 Yep. Good stuff, John. I recently read in another publication that the marketing industry spent over $250 billion on advertising last year. Much of it wasted, IMO. We'll see what '09 brings. Your book will be top of mind for me, to be sure. Rick Yep. Good stuff, John. I recently read in another publication that the marketing industry spent over $250 billion on advertising last year. Much of it wasted, IMO.

We’ll see what ’09 brings. Your book will be top of mind for me, to be sure.

Rick

]]> By: John Gerzema http://rickdambrosio.com/the-brand-bubble-and-e-commerce/comment-page-1/#comment-13 John Gerzema Mon, 05 Jan 2009 02:23:10 +0000 http://rickdambrosio.com/?p=60#comment-13 Rick, Glad to hear you're enjoying our ideas from the Brand Bubble. 2009 will be an interesting year for those companies with an energized brand, as their non-energized competitors will not be able to hide behind big media spends. Energized brands will maximize the efficiency of their media buy. John Rick,

Glad to hear you’re enjoying our ideas from the Brand Bubble. 2009 will be an interesting year for those companies with an energized brand, as their non-energized competitors will not be able to hide behind big media spends. Energized brands will maximize the efficiency of their media buy.

John

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