Nebraska Corn Kicks the Crap Out of Illinois Corn Every Time

Something to think about: Illinois out produces Nebraska in corn production by nearly a 40% margin. Who knew? What does this mean to you as a marketer? Not much if your in charge of marketing for the Blackhawks, Bears or the Sears Tower. But, if you’re the VP of marketing for this organization, you may be in trouble.

When someone mentions Nebraska, visions of corn fields, popped corn and Cornhuskers fill the brain – instinctively. Man, you can’t buy that no matter who you are (photo below by Chad Johnson).

As you start to define strategies for marketing, E-commerce and customer experience for 2009, remember who you are as an organization and flaunt it to the nines. Shout it from the rooftops until it hurts. But, if you’re fighting a me-too battle with a bigger, stronger, better competitor with deeper pockets, you could be in for it.