Downloads/Resources
E-Commerce, online marketing and Web analytics can be a complicated mess. I’ve started to build some tools to help folks understand the process of improving direct response Web site metrics and just make the whole process a heckuva lot easier for everyone. Let me know what you think of them (photo by il Vanzo).
Conversion Funnel Opportunity Calculator
A big name for a simple little tool. I built this to help marketers understand the different areas of the conversion funnel process and how improvements to each phase has big impacts to the bottom line. How much cash is your Web site missing out on by not being optimized? Find out in a flash. Tie ratios to real revenues with this little baby.
