Comments on: 4 1/2 Conversion Metrics No One Ever Talks About

By: Jagath

Jagath — Wed, 09 Dec 2009 20:50:14 +0000

Good article. You correctly highlight the tendency of most organizations, whether small businesses or giant corporations, to choose a “best practice” metric and then keep measuring it without paying attention to the underlying principles of what is really being measured. Rather than measuring webstore conversion ratio as a single metric, businesses should focus on the conversion funnel instead.

By: A List of Online Conversion Benchmarks for December 2008 | Rick D'Ambrosio

A List of Online Conversion Benchmarks for December 2008 | Rick D'Ambrosio — Thu, 05 Feb 2009 13:31:40 +0000

[...] 4 ½ Conversion Metrics No One Ever Talks About [...]

By: How To Translate Conversion Ratio Opportunities Into Real Cash | Rick D'Ambrosio

Mon, 19 Jan 2009 14:48:21 +0000

[...] few days ago, I posted a piece on The 4 ½ Conversion Metrics No One Ever Talks About. A general piece about how many online marketers view the overall Web site convert rate metric as [...]

By: Rick

Rick — Thu, 15 Jan 2009 04:09:27 +0000

Thanks for the feedback Tristan. Yep, a true land lubber!

I’ve gotten some good feedback on this, so I’m working on another metrics post now. Hopefully I can have it finished in a few days. You might find a nugget or two in there. If you’re interested, check back in a few.

Rick

By: Tristan Boyd

Tristan Boyd — Wed, 14 Jan 2009 18:41:49 +0000

Moby Dick wasn’t a fish… Lucky you’re an online marketer, not a whaler.

But seriously, nice article. Especially the 1/2. That’s a great tip.

By: Rick

Rick — Sat, 10 Jan 2009 15:41:11 +0000

Thanks Jill! Agreed…

You’re right B2B and non-commerce transactions are often forgotten in these equations. Great feedback.

By: Jill Whalen

Jill Whalen — Sat, 10 Jan 2009 15:20:14 +0000

Great info! I certainly hope that most people aren’t just measuring their overall conversion rate, but somehow that wouldn’t surprise me.

And for B2B sites, don’t forget about request info sign-up thank you pages, as well as newsletter sign ups or any other forms you may have on your site.